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The work revolved around the agency’s visual identity
Promostyl is an international style and trend office. With offices in 25 countries, the 40-year old agency has always been a front-runner in trend research.
Four Lisaa students were selected during a contest launched by Promostyl. The company asked the students to work on transforming their logo and visual identity.
A project piloted by Promostyl’s art director
After a first selection, four projects were chosen. Lisaa students came to Promostyl’s offices to meet Ilidio Del Gado, the graphic studio’s art director. He briefed students on their projects and gave them direction to continue their research : by mixing key ideas from the four propositions, they will develop original typography.
Promostyl’s art director will guide and supervise Lisaa students as their work progresses. The students will profit from a high level experience in a prestigious, professional environment.
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